Affiliate partners

Last updated: 16 May 2026

What we do

Lyra helps you understand the people you care about so it's easier to choose thoughtful gifts and gestures. To keep Lyra sustainable, some of the gift suggestions we surface include affiliate links. If you click one and make a purchase, Lyra may earn a small commission from the retailer — at no extra cost to you.

How we choose recommendations

Recommendations are always driven by the recipient's profile first. Whether a particular product pays Lyra a commission is a secondary signal. It is not the reason a recommendation appears. We will never compromise on what we think is genuinely a good gift in order to chase a commission.

Who we work with

We work with affiliate networks rather than negotiating individual deals with every brand. This keeps our recommendations broad and our admin surface small. Our current partner is:

• Sovrn Commerce— an aggregator network that provides access to a wide range of retailers under a single contract. Verification link: https://sovrn.co/sw3qr9t.

We may add more affiliate partners (for example direct programmes with specific large retailers) in the future. When we do, they'll be listed here.

What data partners receive

When you click an affiliate link, the partner network receives the URL you clicked, an opaque tracking identifier generated by Lyra, and standard browser metadata (your referring page, your user agent, your IP address). Lyra never shares your account email address, your name, your profile content, or the name or contents of any recipient profile with affiliate partners.

The opaque identifier lets us reconcile our internal click log against the partner's monthly report so we can pay you the correct amount of attention to what's working — but it does not identify you to the partner.

How to opt out

You can use Lyra without ever clicking an affiliate link — just ignore the recommendations. We do not place tracking cookies on your device when you visit Lyra; affiliate cookies are only set by the retailer after you click a link to their site.

Questions

Drop us a note at [email protected] if anything here is unclear.